• Windows Media Video is a scalable codec from Microsoft. The amount of compression and frame size are determined by the intended “audience”.
  • Detailed Windows Media information
  • You can use the free Windows Media Encoder from Microsoft to leverage much greater control of the encoding process than you can from within Premiere Pro.
  • See the following:
    • Alternates and Audiences options for encoding in the Premiere Pro CS3 Help.
    • Adobe Media Encoder” and “To specify Windows Media Audiences options” in the Premiere Pro 2.0 Help.
    • Producing Final Video” and “Alternates and Audiences preset options” in the Premiere Pro 1.x Help.
  • See Microsoft for details of the Windows Media Video and Windows Media Audio formats.
  • Premiere Pro may become unresponsive if you import a .WMV file that has a long duration (on the order of 1.5 hours).
  • See the C:\Program Files\Adobe\Premiere Pro x.x\ReadMe file for important information about Windows Media.


  • If you're having trouble exporting to Windows Media format then try the following:
    • Open a command prompt
    • Type CD "c:\Program Files\Adobe\Adobe Premiere Pro CS3" and press the Enter key, or search for the file "WMencodingHelper.exe" and change to its containing folder.
    • Type WMencodingHelper.exe /regserver and press the Enter key.

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